The choice for sky lanterns was made by the head of the Tourism Unit at the European Commission in Brussels. This marketing campaign was executed by the European Travel Commission on the behalf of the European Commission, which involved 2000 premium sky lanterns distributed to 12 European Cities

Sky lanterns are not illegal or banned in United Kingdom, Europe, and United States of America or in any other known countries. Anyone over 18 years of age and capable of handling a lighter can responsibly release sky lanterns. The confusion is caused by incomplete information spread by few propagandists who are lobbying a distorted opinion based on incorrect facts and misinterpreted news.