With deepest sadness and condemnation, nobody could ever expect that a respected Charity organisation, such as RSPCA, could adopt such a low marketing strategy to attract donations. It is unjustifiable that a Charity organisation desperate to generate income, rises additional funds by despising not only all reputable suppliers, such Night Sky Lanterns®, but RSPCA is also disregarding the operational study by the Department for Environment, Food & Rural Affairs (DEFRA), which was also fully financed with public money.